SPONSORSHIP*
A different approach.
My approach to sponsorship is intentionally different from much of what you’ll find in the influencer and creator space.
I use a model inspired by NPR and public-media underwriting: sponsors support my independent work and, in return, receive brief, clearly identified recognition within that work.
The value to sponsors is association with the work and recognition before an engaged audience - not the purchase of my personal opinion.
I do not offer paid personal endorsements, scripted testimonials, or content designed around selling a sponsor’s product. A sponsorship does not purchase my opinion, my enthusiasm, or influence over what I choose to talk about.
Instead, sponsors help make it possible for me to continue creating thoughtful, freely
accessible work about community, work, culture, creativity, and better ways of doing life. Sponsors support the work. They do not shape the work.
This approach is rooted in the same fundamental distinction NPR makes between
sponsorship and traditional commercial advertising: sponsor messages should
respect the intelligence of the audience, inform rather than pressure, avoid
unsupported claims, and remain clearly distinct from independent content.
A sponsorship might sound like: Support for this work comes from [Sponsor].
That acknowledgment can include a brief, factual description of what the sponsor does and where people can learn more.
The sponsor gets meaningful visibility and association with work its customers value. I retain complete editorial independence.
*Sponsorships will become active at 10,000 followers, conservatively projected for Spring/Summer 2027.
THE PRINCIPLES